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1.The most significant challenge JetBlue faced in implementing its businessstrategy was _____.
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2.Business-level strategy addresses which overarching question?
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3.To formulate an appropriate business-level strategy, managers must answerthe "who-what-why-and-how" questions of competition. Which of thefollowing would be the appropriate questions to answer? (Check all thatapply.)a.Who are the customer segments will we serve?b.What customer needs will we satisfy?
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4.Which of the following determine a firm's competitive advantage? (Check allthat apply.)
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5.The perceived value that a company creates for consumers less thecompany's costs to create the value equals ______.
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6.As JetBlue grew, which of the following occurred during the years following2007?
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7.A company's goal-directed plans regarding how to compete for advantage isknown as the firm's ______.
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8.To formulate an appropriate business-level strategy, managers must answerthe ______ questions of competition.
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9.A firm's competitive advantage is determined jointly by _____________ and firmeffects.
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10.How to compete on a business level is defined by the variables value andcost. Together they define the ______.
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11.Which of the following are business strategies JetBlue pursued in order togain a competitive advantage?
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12.A ______ outlines the steps a manager will take to achieve competitiveadvantage in a single product market.
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13.Determining the products the customer wants and needs answers the ______question of competition.
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