During historical periods when demand exceeded supply, businesses adopted the _______

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During historical periods when demand exceeded supply, businesses adopted the ________ concept.

A) marketing

B) technology

C) societal

D) production

E) product

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Q21:

The 4 Ps of the marketing mix are ________. A) product/service, price, place, people B) potential, price, place, people C) product/service, price, place, promotion D) product/service, promotion, potential, price E) price, purchase, placement, product/service

Q10:
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product. A) marketer B) consumer C) influencer D) content generator
Q11:
The ________ concept in business assumes that consumers are mostly interested in product availability at low prices. A) marketing B) societal C) product D) production E) technology
Q12:
________ refers to the development of a distinct image for the product in the mind of the consumer. A) Targeting B) Positioning C) Placement D) Promotion E) Segmenting
Q13:
Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers. A) production concept B) product concept C) selling concept D) societal concept E) marketing concept
Q14:
The process and tools used to study consumer behavior are characterized by the term ________. A) data analysis B) data collection C) consumer research D) marketing communication E) consumer complexes
Q16:
The selling concept focuses on the needs of the ________ and on existing products, while the marketing concept focuses on the needs of the ________. A) manufacturer; seller B) buyer; manufacturer C) seller; buyer D) seller; manufacturer E) buyer; seller
Q17:
________ is a process that links the consumer, customer and public to the marketer through information in order to identify marketing opportunities and problems, evaluate marketing actions, and evaluate marketing strategies' performances. A) Data analysis B) Data collection C) Market research D) Marketing communication E) Consumer complexes
Q18:
Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________. A) societal marketing B) broadcasting C) target marketing D) the selling orientation E) the product concept
Q19:
Tripp runs a product development division at a software company. His division was focused on producing a word processing software that performs better and has more features than any competitive product, so they added every feature that was technically feasible. However, they found that consumers were satisfied with fewer features and unwilling to pay more for the advanced software. Tripp and his team suffered from ________. A) marketing myopia B) over-segmentation C) target marketing D) technology devotion E) marketing vision
Q20:
The key assumption underlying the marketing concept is that ________. A) if manufacturers make a product, consumers will buy it B) a company must determine the needs and wants of specific target markets and satisfy consumers' needs better than the competition C) the primary focus of a business should be producing as much as it can, in the cheapest way possible D) consumers are most interested in obtaining generic products at low prices E) consumers are unlikely to buy a product unless they are aggressively persuaded to do so

What assumes that to be successful a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition?

The Societal Marketing Concept. This concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors (this is the original Marketing Concept).

Which of the following is the key assumption underlying the marketing concept?

The key assumption underlying the marketing concept is that to be successful a company must determine the needs and wants of specific target markets and deliver the desired satisfac- tions better than the competition.

Which of the following is considered as example of consumer Behaviour?

Javier generally gets gas on Monday mornings on his way to work. C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store. D) Jeremy generally recycles his old newspapers and cardboard boxes. E) All of the above are examples of consumer behavior.

What idea assumes that consumers are unlikely to buy a product unless they are aggressively persuaded to do so?

2.4 The Selling Concept The assumption of the selling concept is that consumers are unlikely to buy the product unless they are aggressively persuaded to do so-mostly through “hard sell” approach.

During historical periods when demand exceeded supply, businesses adopted the ________ concept.